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First round of negotiations with the Chinese: what to expect 

The first meeting with the Chinese side is not a haggle but a mutual check. We break down what is actually decided in the first round, how to read indirect signals like 考虑一下 and 有难度, and what you need to secure before it ends so that a second round happens at all.

Mikhail Ansimov13 min read

The first round of negotiations with the Chinese side almost never ends with a decision. And that is not a sign of failure. If you leave the negotiation room without a signed contract, without a final price and without a clear "yes", but with an understanding of how the production on the other side is structured and who in that room actually influences the decision, then the first round was successful. If you leave with the feeling that "we agreed on everything", and two weeks later it turns out that nothing was agreed, then most likely you misread what was happening.

Below is what is actually decided at the first meeting, why haggling at it is premature, and how to distinguish the signal "we are not ready yet" from the signal "this does not suit us".

The first round is not about price

The Western habit of seeing the first meeting as the start of a haggle rests on a certain logic: the parties come with positions, exchange numbers, and move closer. In Chinese business practice, the first meeting is more often structured differently. Its task is not to bring the numbers closer, but to gather information about each other and assess whether it is worth moving forward at all.

What the Chinese side checks at the first meeting:

  • Your reality as a buyer. Whether the company exists, whether it has turnover, whether it even buys the volumes it talks about. This is not distrust of you personally — it is a standard check, because a significant portion of incoming inquiries at Chinese factories turn out to be unrealized.
  • Your authority. Whether you can make decisions or you are a transmission link. If the person sitting across from you is someone who "has to check with management", this changes the entire further structure of the conversation.
  • The composition of your delegation. Who on your side is commercial, who is technical, who makes decisions. From the way you yourself structured your side, your Chinese colleagues draw a conclusion about the seriousness of your intentions.
  • Alignment of expectations on timelines and volume. Not exact, but rough: are you talking about a one-off batch or regular supplies; do you need it in a month or in six months.

What you check:

  • Who on the other side actually makes decisions, and who plays the role of a facade.
  • Whether the declared capacity matches what you see and hear.
  • Whether they have the technical capability to make exactly your product, and not "something similar".
  • How they react to inconvenient questions — evade the answer, clarify, acknowledge limitations.

In this logic, price is not a subject of haggling, but one of the parameters that surfaces closer to the end of the conversation and usually in a cautious form. If you start with price, you start from the wrong end.

Who is sitting across from you: the composition of the delegation as a source of information

The composition of the Chinese delegation at the first meeting is a message that you need to be able to read. It is rarely accidental.

Typical roles worth distinguishing:

  • Commercial manager (业务员, yèwùyuán). Handles the correspondence, speaks English, smiles, asks clarifying questions. Often he is the only one who talks to you. It is important to understand: he almost never has the authority to name a final price or confirm non-standard terms. He transmits and collects.
  • Technical specialist or engineer. Silent while the talk is about price and timelines, and comes alive when the conversation turns to material, tolerances, design. If there is an engineer at the meeting, that is a signal that your request was taken seriously and the technical side will be discussed substantively. If he is not there, and you ask technical questions, you will most likely get general words in response.
  • Manager (经理, jīnglǐ, or 老板, lǎobǎn). May be present, or may not. If he is present and silent, that does not mean he is not participating. Often he observes and evaluates, and speaks only at a key moment or at the very end. If he is not at the first meeting, that is also information: for now you are being assessed at the level of executors.
  • The person who takes notes. May keep records without participating in the conversation. This is normal practice, not surveillance.

Practical conclusion: do not try to build the conversation only with the commercial manager if you need technical or pricing decisions. And do not try to bypass him and go directly to the manager over his head — that is a separate mistake, discussed below. Your task at the first meeting is to understand who in this room has the right to what, and to build the next steps with that in mind.

Why you most likely will not be given a final price

The reason is not that the price is hidden out of cunning. The reason is that at a Chinese enterprise the price is often not a fixed figure that a manager can name on request. It depends on volume, material, packaging, timelines, payment method, production load at the moment of the order, and several other parameters. At the first meeting these parameters are not yet fixed, so any figure named will be either an inflated safety margin or preliminary and non-binding.

Besides, the price may require internal approval. A commercial manager is not always authorized to confirm it, especially if it concerns a non-standard order or a price below the usual one. He needs to go back to management, sometimes to production, sometimes to procurement. This takes time, and it is normal.

What this means in practice: if at the first meeting you are given a price immediately and confidently, you should treat it as preliminary, not as final. If no price is given and they say "we will calculate and get back to you", that is not a refusal but a standard move.

How to read indirect signals

Chinese business communication largely avoids direct refusal. This is not a universal rule for every person and every company, but it is a culturally encouraged strategy that manifests often enough to be taken into account. A direct "no" to someone's face is perceived as a threat to his public standing, so refusal is more often framed as a postponement, a difficulty, or a counter-proposal.

A few formulas worth recognizing:

考虑一下 (kǎolǜ yīxià) — "we will think about it"

Literally: "to think a little". In practice this most often means not "we need time to think", but "we cannot answer yet because the matter is not resolved internally". This may be related to production load, to raw material prices, to management's position. It is not a refusal. But it is also not agreement. The right reaction is not to pressure and not to demand an immediate answer, but to calmly clarify when it makes sense to return to the question, and what exactly is needed from your side for the decision to move forward.

我们再研究 (wǒmen zài yánjiū) — "we will study it further"

Close to the previous one, but with a shade of "the matter requires internal elaboration". This is a formula that often appears when the proposal is non-standard, when coordination with technical services is needed, or when the price you named is below expectations and needs to be discussed internally. It is not "no". It is "we are not ready to answer right now".

有难度 (yǒu nándù) — "there are difficulties"

This is already a more serious signal. "There are difficulties" means that the proposal in its current form most likely does not pass — on price, on timelines, on technical requirements. But it is not a final refusal: the formula leaves room for changing the terms. The right reaction is not to insist on your own, but to ask what exactly the difficulty is and what can be changed to make it disappear. Often the answer to this question gives more than the entire previous conversation.

Important: these formulas are not a cipher with a single meaning. They depend on context, on intonation, on who utters them, and on what was said before them. But the general principle is stable: if you were not told a direct "no", that most often means the door is still open, but not in the form in which you are knocking on it.

Separately worth mentioning is the nod and the word "yes". In Chinese communication, agreement may refer not to the content of the proposal, but to the situation of the conversation: "yes, I hear you", "yes, I understand what you are saying", "yes, this is interesting". This is not confirmation of terms. If you leave the meeting with the feeling that they agreed with you on everything, but not a single figure is fixed, then you probably mistook agreement with the conversation for agreement with the proposal.

What you should get by the end of the first round

The first round is considered productive if by its end you have not a price but a set of concrete things. I will list them as a working checklist.

  • An understanding of their production limitations. What they can do themselves, what they order on the side, what their typical timelines are, whether there is seasonal load. This affects everything that follows.
  • Their idea of your volume and timelines. Not your idea, but how they understood and recorded it. It is useful at the end of the meeting to say it out loud: "Am I right in understanding that you heard from us volume X and timeline Y?" This reduces the risk of divergence.
  • An understanding of who makes decisions and how information reaches him. Through whom the approval goes, who can say "no" and at what stage.
  • An agreement on the next step and its date. Not "we will be in touch", but "we will send samples by such-and-such a deadline" or "you will send the updated specification by the end of the week". Specificity here is more important than politeness.
  • A list of open questions on both sides. What remains unclear and who needs to clarify what.

If after the meeting you have none of these points, and only a general feeling that "we had a good talk", then the meeting was most likely polite but not productive.

Typical mistakes of the first round

Pressing on price too early

Price at the first meeting is not yet a subject of haggling. If you start with a demand for a discount before the parties have understood volume, timelines and technical parameters, you signal that you perceive the conversation as a market deal, not as building a working relationship. This is not a catastrophe, but it shifts the conversation toward a side where the Chinese side will defend itself rather than open up.

Showing haste

Haste at the first meeting reads as a weak position. If you make it clear that you need to resolve the matter urgently and at any cost, you lose room for maneuver. This does not mean you should artificially drag out time. It means you should not, without need, disclose your deadlines earlier than is necessary for the matter.

Trying to bypass the commercial manager

Sometimes the temptation arises: the manager is not giving an answer, so you need to go directly to the manager's boss. In the Chinese business environment this is almost always a bad idea. The commercial manager is not a barrier but a channel. Bypassing the channel is perceived as a violation of subordination and as distrust of the person who works with you. This can close your access to information rather than open it. If the manager cannot resolve the matter, the right move is not to bypass him, but to help him bring the matter to management.

Promising volumes you do not have

The temptation to name a larger volume in order to get a better price is understandable. But on the Chinese side this is often checked, and the discrepancy between promised and actual volume subsequently destroys trust. It is better to name the real volume and discuss how the price changes depending on it than to overstate it and then explain yourself later.

Perceiving politeness as agreement

Smiles, nods, tea, a generally positive tone — this is the background, not the result. If you leave the meeting with the feeling that they met you halfway on everything, but at the same time not a single figure and not a single deadline is fixed, then check whether you mistook politeness for an agreement.

What to do in the first hours after the meeting

The first round ends not when you leave the negotiation room, but when you have recorded its results. While the impressions are fresh, it is useful to do a few things.

  • Write down who said what. Not the general impression, but concrete phrases, figures, names, roles. In a week memory will erase the details, and it is exactly they that will be needed.
  • Separate what you were told from what you heard. These are different things. It is useful to write out separately: "they said" and "I understood". The discrepancies between these lists are the most valuable thing you can extract from the meeting.
  • Formulate what you understood about their limitations. Not about their intentions, but about their capabilities. This is what determines the realism of further steps.
  • Send a short summary email. Not a long one, not with legal wording, but one that records the key points: what was discussed, what was decided, what remains open, what the next step is and when. This is useful both as a check of understanding and as creating a written trail.

A summary email is not a formality. It performs two functions: it shows that you are attentive and systematic, and it gives the Chinese side the opportunity to correct you if you understood something wrong. If in response you receive a clarification, that is a good sign: they are ready to work with you.

Practical takeaway

The first round of negotiations with the Chinese side is not a stage of haggling but a stage of mutual assessment. At it, what is decided is not "how much" but "whether it is worth it at all". If you come ready to bargain, you come with the wrong task. If you come ready to listen, ask precise questions and record what you hear, you get what determines the second round.

The main thing worth remembering: the absence of a decision at the first meeting is the norm, not a signal of failure. The signal of failure is the absence of specifics: no timelines, no next step, no understanding of who on the other side makes decisions. If there is specificity, the round was successful, even if the price was not named.

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